Hey COMPANY,
it’s time to get funded
We’re confident that your campaign will receive great traction, given the support it needs to reach investors.
Behind the scenes, we’ve been analysing you and your proposal – your business model, team, financial projections, scientific merit, communication and presence, branding, maturity and investability.
Here’s our proposal to you:
The good news is we think your proposal is really interesting and your area of research is cool and innovative.
The great news is we’d like to help you raise the funds you need to succeed.
Here’s what we
do for you
Share
Share your investment opportunity with a targeted, segmented database of 10,000+ investors
SUPPORT
Support your campaign and build exposure amongst “the crowd” with bespoke online interactions
PAPERWORK
Take care of all the tedious paperwork whilst you celebrate your success
Here’s how we do it
We treat each campaign differently, creating and managing a unique marketing strategy for each company.
It’s probably why our current success rate is 80%!
BioExpert Network Review
Your pitch deck was shared with and reviewed by our network of 600+ PhD level scientists, physicians, IP lawyers, consultants and investment professionals. They have rated your project based on various parameters, including: the scientific validity, team expertise, route to market, valuation and investability.
“Excellent team. Looks an excellent idea”
“Team looks well rounded for the profile of the company. The company has a strong potential to grow sustainably”
“The team looks great from the scientific and technical point of view. Technically and scientifically the idea is great”
This is the “at a glance” information, but don’t worry, we’ve produced an all encompassing report for you with detailed responses, individual comments and expert recommendations.
Capital Cell analysis
About the rates: Using our unique algorithm we have carefully analysed your business and proposed project. We’ve performed due diligence of the financials you’ve provided, analysed the credibility of your scientific research and assessed the readiness of your company in terms of your corporate branding, public presence and active communication channels.
About the Recommendations: Capital Cell is completely aligned with you – we want a smooth, fast, successful campaign with a reasonable capital acquisition cost. The Capital Cell fee includes many things, but there are some extras that will make your campaign a guaranteed success. If these recommendations are followed, your chances of a successful raise are close to 100%.
“The feedback about this project has been extremely positive and it is going to be perceived as an excellent opportunity. I believe you’re in a good position to start fundraising”
Recommended actions
From my perspective, there are no major hurdles to launching the campaign.
“Your channels to communicate with investors are a little limited at present. However, this can easily be improved.”
Recommended actions
Plan and implement a social media content strategy for the campaign
Social Media: The suitable channels to communicate your campaign are mildly active at present and would benefit from some additional, planned activity.
Actions:
- Plan and share a schedule of high quality industry content and campaign activity, utilising popular platforms such as LinkedIn, Facebook and Twitter.
- Estimated agency cost: £2000-3000
Target specific investor groups with paid digital advertising
Target market: your market of core investors is particularly niche and you may struggle to contact larger groups without paid assistance.
Actions:
- Identify and target industry specific core investors using paid digital advertising such as LinkedIn ads.
- Identify retail investors who are philanthropically engaged with Facebook advertising, based on interests.
- Estimated market cost: £500-2000
“The overall visual branding and company image are in good shape to start a funding round. However a few media pushes would help grow further awareness.“
Recommended actions
Seek professional assistance with press and media
Public presence: although you are already reasonably well represented online, with searchable media coverage, we believe companies can hugely benefit from a campaign specific press release.
Actions:
- We strongly suggest seeking professional assistance for this campaign, or writing and distributing your own copy, to run press releases and boost your profile.
- Estimated agency cost: £2000-5000
Produce a short, sharable promotional video
Corporate video: Although it is not essential, using a video to promote your campaign, particularly soon social media and to support paid advertising, can be hugely advantageous.
Actions:
- Create a short 30-45 second video which can be used to promote your company and funding round.
- Estimated agency cost: £1000-5000
Build investor relationships with appropriate association leaders
Partnerships and affiliations: your campaign would benefit from introductions to science-savvy industry professionals. Not only are the leaders of these organisations potential core investors, they can in turn introduce your company and funding round to larger networks of retail investors.
Actions:
- you should build relationships with the leaders of appropriate associations.
- Communicating with wider groups of philanthropically engaged crowd investors, support groups and associations such as could greatly increase your chances of gaining crowd investment.
- Estimated agency cost £1000-2000
“The valuation rationale seems reasonable but a deeper review is required to understand the Management’s assumptions. Assuming the financial forecasts are achieved, investors may receive a strong return.”
Recommended actions
From my perspective, there are no major hurdles to launching the campaign.
“Most people think that the project is great and understand its potential. One or two areas might need a little more clarity to attract investment; you can find more detail on this in the BioExpert Network report.”
Recommended actions
From my perspective, there are no major hurdles to launching the campaign.
You focus on the science; we’ll provide the money.
We’re confident that your campaign will receive great traction, given the support it needs to reach investors.
Working with Marketing and PR agencies can be very costly, so we’re willing to work with you to help you raise the funds you need.
We’ll do this not only at a more affordable price, but also on a success-fee basis.
Our marketing services are offered to you as an additional 1.5% add-on fee, which is only payable in the event that your campaign closes successfully. We’ll take your campaign into our hands and give it the exposure it needs.
This is
our offer
We are pleased to propose you to go forward with listing in Capital Cell, and we’re confident in helping you secure your fundraising as quickly as possible.
The analysis of the COMPANY project has shown that it is universally perceived as a very interesting project both from a scientific and from a social impact point of view.
Most experts agree that the characteristic of your technology is a solid improvement over any existing solution and that the market will be eager to adopt this. In general, despite the lack of an experienced sales team, most experts agree that there is sufficient technical expertise to carry out the project successfully.
We believe the company will be perceived as an excellent investment opportunity, and that we’re potentially looking at a quick and successful campaign.
Based on that, the recommended round strategy would be:
- Listing COMPANY as a pre-campaign in Capital Cell Spain during 15 days to raise awareness and investor interest
- Secure lead investment from existing shareholders
- Launch Investment campaign for 20 days maximum
THE OFFER
Estimated time for completion:
- 5-10 days for preparation
- 15 days pre-campaign
- 20 days campaign (or until 100% complete, whichever is faster)
- 10-15 days for finalising the paperwork
The actual time will depend very much on the actual response of investors, but these estimates are based on our experience with previous campaigns.
Based on the information you have provided, we would suggest the following bespoke campaign for COMPANY:
- Total round size: 175K
- Minimum ticket: £500
- Maximum overfunding: 218K
- Commitment from current shareholders: none
- Suggested minimum ticket: 1000 pounds
- Structure: suggest you organize a Vehicle company to hold all investors, but a private contract syndication would also be adequate.
- Investor’s rights: harmonized to your existing shareholder’s structure.
Campaign fee: 5% of funds raised + 2% of the round (which is reinvested in the company)
Listing fee: £750
This will only be payable if your campaign is successful.