Indu Bains

Indu is a visionary senior-level executive principal consultant guiding clients in medical goods, digital health transformation, distribution, business strategy, Canadian medical device import/export, warehouse operations, employee management, logistics, B2B and D2C sales and marketing strategy & execution, as well as market access.

She has extensive knowledge of the Canadian medical device landscape, Health Canada regulations, licensing, private health insurance plans as well as purchasing processes of many key healthcare organizations. For over 17 years, Indu was COO of a Canadian distribution company specializing in medical & orthopedic supplies such as therapeutic footwear, orthotics, insoles, compression hosiery, braces, sleeves, OTC ointments & creams, anti-fungal treatments, and laser equipment among many other products. With over 25 years of total experience entrenched in an extensive network of over 2,500 medical professionals, executives of large medical corporations, stakeholders, industry suppliers and manufacturers, she adopted and implemented various sales and marketing methods to pioneer numerous medical products resulting in exponential revenue growth year-after-year. She has created and developed several product training programs as well as taught courses and lectured at industry conferences and trade shows. She formed, managed and led a nationwide sales team, oversaw a large warehouse distribution from manual to automation, and won awards for the customer service team she developed. Indu is well-versed in human resources and employee management, health & safety, financial and bookkeeping setup, and inventory management and warehouse setup along with both B2B and D2C sales & marketing.

Furthermore, Indu has drafted, negotiated, and executed various contracts, NDA’s, transitions, buyouts, and agreements with incredible success. In addition to the medical distribution field, she is an advisory member on several boards.