Fernando Rojas is an executive professional with extensive experience in the evaluation, design, implementation, market and monetisation of digital solutions and software technologies for the healthcare and pharmaceutical sector. With 25 years of career, he has entirely dedicated the latest decade to digital health projects, having successfully founded Navandu Technologies, a firm that creates brand new digital solutions to help pharmaceutical companies engage HCPs, drive digital marketing activities and deliver digital therapeutic services for patients.
Fernando is an expert in digital health products, applications and data driven business solutions in the pharma sector, and a qualified senior consultant for prescription drugs marketeers to drive digital solutions to engage their clients. He has marketed and conducted real digital implementations with almost all significant multinational pharmaceutical companies. Many of these projects also made him to work close with Scientific Societies, key opinion leaders in different specialties and significant public healthcare institutions.