ANA Guasch Seculi

Marketing and sales Data-driven specialist with a global business DNA. Four times entrepeneur. Actually working as a Innovation & New Technologies Director at Puig S.L.  My atypical profile is based on having a data-driven and problem-solving mindset, being passionate about innovation tools and focusing technology always on results. I practise meaning and purpose reinventing old paths. Think and act.IA, Big Data, RetailTech, Gourmet Food, Sports, FashionTech, Art, Education, Tourism & Travel, Start-ups Incubators are the sectors where I have brought innovation tools to B2B/B2C, leading digital transformation plans, built marketing on and offline plans, brand building, built sales strategies along 30 countries and 300 point of sales, created and managed e-commerce’s, raised more than 1,5M€, participated building the biggest typo community with more than 70.000 members and managed more than 5M€ at press value and events. Managing the full P&L in all my responsibilities. I have also had the privilege to mentor more than 100 start-ups multidisciplinary, multinational, and multicultural ones.Creative, open minded, dynamic, a non-stop learning person, in love with design thinking method.Lanai Partners member. Venture Capital.Founder and co- founder : 2017 Robinbrick http://www.robinbrick.com (Retail Digital Transformation) IA.2010 Querida Carmen http://www.queridacarmen.com ( Wholesale and Restaurants Retail).2006 Showusyourtype.com wwww.showusyourtype.com ( Online e-commerce).Nonprofit platform.2006 Ecoology http://www.ecoology.com ( E-commerce eco-fashion).Awards:2019 Sephora Awards -ISEM. Second Finalist Women In tech for RobinBrick.2012 Laus Gold Award for packaging with Querida Carmen. 2011 Business Inititaive Award of the year at Madrid Fusion with QueridaCarmen.

Happy lecturer at :BTS ,Barcelona Technology School, for Entrepreneurship within the Masters in Big Data & AI Solutions IQS and ICADE at Master Packaging Management. Area : Innovation & Entrepeneurship.